Certified Home Marketing Specialist
CHMS incorporates staging concepts and strategic marketing designed to create an increased level of real estate expertise - from dialogue that motivates sellers to advertisements and photos that motivate buyers. You'll gain new skills to position properties with the least amount of time, work, and money.
CHMS is based on the Dress Your House for Success video and book, one of the first tools available for agents to help sellers prepare their property for market. This course will advise you on how to efficiently market a home, such as:
The Listing Consultation
- Utilize statistics to help sellers gain a perspective of objectivity.
- Incorporate new dialogue to engage sellers in pre-market activity.
- Make appropriate recommendations and connect sellers to resources that can improve their competitive position
Marketing
- Identify low-cost, high impact pre-market activities.
- Identify props that you can utilize to deliver key messages to buyers.
- Transform property descriptions from facts to benefits.
- Add emotional appeal to photography.
- Selling "house" and "home" - advertising and photo tips that sell!
Students who successfully complete this course will receive:
- The CHMS certificate,
- A CHMS lapel pin,
- The "Dress Your House For Success" DVD,
- A Market Analysis PriceGraph ("MAP"),
- The CHMS Resource Guide
CHMS is based on the Dress Your House for Success video and book, one of the first tools available for agents to help sellers prepare their property for market. This course will advise you on how to efficiently market a home, such as:
The Listing Consultation
- Utilize statistics to help sellers gain a perspective of objectivity.
- Incorporate new dialogue to engage sellers in pre-market activity.
- Make appropriate recommendations and connect sellers to resources that can improve their competitive position
Marketing
- Identify low-cost, high impact pre-market activities.
- Identify props that you can utilize to deliver key messages to buyers.
- Transform property descriptions from facts to benefits.
- Add emotional appeal to photography.
- Selling "house" and "home" - advertising and photo tips that sell!
Students who successfully complete this course will receive:
- The CHMS certificate,
- A CHMS lapel pin,
- The "Dress Your House For Success" DVD,
- A Market Analysis PriceGraph ("MAP"),
- The CHMS Resource Guide
